ARUMJIGI FOUNDATION: Branding Identity

Inspired by the foundation’s mission to preserve and reinterpret traditional Korean culture, the Arumjigi identity blends historical depth with refined modernity. The branding reflects a quiet elegance—honoring heritage while bringing it into contemporary life through food, clothing, and home rituals.

As designer, I developed a visual system rooted in clarity, balance, and material sensitivity. From typography to layout, every element was crafted to embody the grace and philosophy of Korean aesthetics—bridging past and future with timeless restraint.

Client: Arumjigi Culture Keepers Foundation
Deliverables: Brand Identity, Editorial Design, Print Collateral
Role: Designer / Visual Identity Development