HIGH-END REAL ESTATE BRANDING (Confidential Projects)

GLOSSIER: Sugar Collection

Inspired by Glossier’s community and its quiet craving for sweetness, the Sugar Collection reimagines glow as a sensorial experience.
Sugar became a metaphor—for softness, nostalgia, and quiet indulgence.

As art director, I shaped a visual language rooted in restraint and emotion: sculptural product staging, reflective textures, and minimal composition. Everyday objects like sugar packets and vending machines were transformed into poetic design elements—inviting viewers to savor beauty in its most delicate form.

Client: Glossier (unofficial / self-initiated)
Deliverables: Art Direction, Campaign Design
Role: Art Director / Designer