OSOLE: Brand Identity & Campaign Design

Inspired by the quiet tension of Seoul—where stillness meets speed—OSOLE is a minimalist innerwear brand rooted in balance, clarity, and self-awareness. The brand reflects a modern uniform for introspective living, where design serves both comfort and intention.

As art director, I shaped a visual identity grounded in restraint and softness. The campaign emphasized negative space, tactile textures, and modular typography—echoing the architecture, rhythm, and quiet emotional undercurrent of the city itself.
OSOLE is not just worn; it’s inhabited.

Client: OSOLE
Deliverables: Brand Identity, Campaign Design, Art Direction
Role: Art Director / Designer