Ontu: 2026 Launch

ONTU launched as a facial-grade body care brand redefining performance-driven indulgence. Rooted in the philosophy that body care deserves the same level of attention as facial skincare, the campaign introduced a new category — where science meets indulgence — anchored by the brand slogan, “Treat Your Body.”

As Art Director, I developed a cohesive visual and narrative system that balanced clinical body efficacy with sensorial indulgence. The storytelling emphasized active-rich formulas and an elevated, med-spa-inspired longevity lifestyle.

Through sculptural model compositions, tactile textures, and refined materiality, the campaign reframed body care as a sophisticated treatment experience rather than an afterthought. Decadent finishes, minimal layouts, and controlled lighting reflected the potency and polish of the formulas within.

Signature scent storytelling centered on Vanilla Musk — a quietly indulgent blend of sheer vanilla, translucent woods, and warm musk — reinforcing the brand’s sensual yet elevated positioning.

Brand: Ontu (Official Launch — February 2026)
Website: www.ontuskin.com
Deliverables: Art Direction, Campaign Development, Visual System Design, Packaging Collateral, Retail & Social Campaign Assets
Role: Art Direction / Visual Lead / Visual Execution