ZGF NEW YORK: Environmental Graphic Design

Inspired by morse code and ZGF’s identity as a leader in sustainable design, this project reimagines the workplace as a branded, experiential environment. The system blends spatial rhythm with graphic subtlety—communicating purpose without excess.

As lead designer, I oversaw the entire process from concept through fabrication. From distraction markers and ADA signage to an employee wall and speakeasy room, every element was crafted to express sustainability not just as a message, but as a material and spatial experience.

Client: ZGF Architects – New York
Deliverables: Environmental Graphics, Signage System, Spatial Branding
Role: Art Direction / Lead Designer / Concept to Execution